How to schedule LinkedIn posts from your personal profile

LinkedIn is where a steady rhythm of useful posts builds a reputation, and where a gap of three weeks is noticed. Scheduling lets you write on a quiet afternoon and publish on a Tuesday morning when your network is reading. LinkedIn also asks for one piece of maintenance that catches people out, covered below.

What you can schedule

Publedia publishes to your personal LinkedIn profile: the account you sign in with. Company pages are not supported yet, so a post goes out as you, not as your organisation.

A post can be text alone, text with images, or text with one video.

Connect your profile

1. Open Channels and select Connect channel.
2. Choose LinkedIn. The tile reads "Personal profile", which is what gets connected.
3. Sign in on LinkedIn's screen and approve access.

Why LinkedIn needs reconnecting every 60 days

LinkedIn issues every access token with a 60-day lifespan, and it only gives the refresh tokens that renew them automatically to approved Marketing Developer Platform partners. So every 60 days or so, the connection has to be renewed by signing in again. Publedia shows the channel as Expiring soon in the week before, and as Expired once it has lapsed. That status is the only warning, so check Channels now and then. Reconnecting takes one click and one sign-in, and scheduled posts are kept while you do it. Put a reminder in your calendar for every eight weeks and it never interrupts a post.

Schedule a post

1. Select Create post and choose your LinkedIn channel.
2. Write the post. With other channels selected too, select the channel's avatar and choose Write a version for this channel on LinkedIn, so the LinkedIn version can be longer and more detailed than the X or Threads versions.
3. Add images (up to 20) or one video. Add alt text to each image.
4. Check the preview, then select Pick a time, choose the slot, and select Schedule.

Write the first two lines first

LinkedIn shows the start of a post and hides the rest behind "see more". Whether anyone reads on is decided by those opening lines, so write them before anything else:

• Lead with the point. "We stopped posting every day and got more replies." beats "I have been thinking a lot lately about posting frequency."
• Make the first line stand alone. A reader who sees only that line should know what the post is about.
• Use short paragraphs. One or two sentences each. Dense blocks of text are skipped on a phone.
• Put links at the end, or in a follow-up comment you add by hand after it publishes. A link in the first lines pulls attention away from the post.
• End with something to respond to. A question, a disagreement to weigh in on, or a request for examples.

3,000 characters is a ceiling, not a target. Many of the posts that do well are 800 to 1,500 characters: long enough to say something specific, short enough to finish.

Choose the format

The three formats you can schedule to a profile suit different posts:

• Text only. Opinions, lessons and short stories. Most of the reach on LinkedIn goes to posts people read to the end and reply to, and text alone is the quickest to produce.
• Images. One image to make a point concrete (a chart, a screenshot, a photo from the event), or several images for a step-by-step. Through Publedia a post can carry up to 20, which LinkedIn shows as a set people can click through. Put the most important image first, since it is the one shown largest.
• Video. Demos, talks and short explainers, up to 30 minutes. Add captions: a lot of LinkedIn is read at work with the sound off.

Whichever format you use, the text still carries the post. An image without an opening line that says why it matters is scrolled past.

When to post on LinkedIn

The two largest 2026 studies disagree on LinkedIn more than on any other network, which is worth knowing:

• Sprout Social (nearly 2 billion engagements) found the strongest window from Tuesday to Thursday, from about 11 a.m. into the afternoon.
• Buffer (nearly 5 million LinkedIn posts) found the best results from 3 to 6 p.m., with Wednesday and Friday at 4 p.m. at the top, and weekends doing better than Monday.

Both are in the audience's local time. A sensible first test is one late-morning slot against one late-afternoon slot, Tuesday to Thursday, for a month. The best time to post guide has the full comparison and a method for testing.

How often to post

Two posts a week is a sustainable start for most people; raise it to four or five once a month has gone by without gaps. Commenting thoughtfully on other people's posts between your own does as much for your reach as posting more. See how often to post.

Reusing a LinkedIn post elsewhere

A good LinkedIn post is often the longest version of an idea. In Publedia, select LinkedIn together with X, Threads or Bluesky, write the LinkedIn version first, then write a shorter version for each of the others from its avatar. The character limits guide lists every network's ceiling.

Troubleshooting

• The channel says "Expired". The 60-day access has lapsed. Open Channels and select Reconnect.
• I want to post as my company page. Company pages are not supported yet. Publedia posts to the personal profile you connect.
• A post failed. Open it from Posts; the LinkedIn row says why and offers the fix. See fixing a failed post.