Blog
How to plan, schedule and publish on social media, with the numbers behind it.
Strategy
The best time to post on social media in 2026, per network, with the data behind it
What two 2026 studies of millions of posts say about the best time to post on each network, where they disagree, and how to test your own.
Strategy
How often to post on social media, and how to stay consistent
A sustainable posting frequency for each network, why consistency beats volume, and a routine that survives a bad week, for creators and small teams.
Platform guides
How to schedule Bluesky posts, with images and alt text
Connect a Bluesky account (self-hosted ones too), write within the 300-grapheme limit, add images with alt text, and schedule posts ahead.
Platform guides
How to schedule LinkedIn posts from your personal profile
Schedule text, image and video posts to your LinkedIn profile, write a first line that earns the click, and know why it reconnects every 60 days.
Platform guides
How to schedule Threads posts, including reply chains
Step by step, how to schedule Threads posts and multi-post reply chains, what Threads accepts, when to post, and what to know before you connect an account.
Platform guides
How to schedule TikTok videos, and what you can and cannot do ahead of time
What TikTok accepts through a scheduler, how to schedule a video, captions and hashtags, when to post, and how to batch a week of videos.
Platform guides
How to schedule YouTube Shorts (and regular videos) ahead of time
What makes a video a YouTube Short, how to schedule Shorts and longer videos with a title and description, and when to post them.
Agencies and teams
How agencies keep client social media accounts separate
A practical setup for agencies and freelancers managing several clients' social accounts, so no post goes to the wrong brand and access is easy to hand over.
AI and automation
Using AI agents to manage social media with MCP, without losing control
What an AI agent can do with your social media over MCP, which jobs to keep for people, how to limit its access, and prompts that work.
Strategy
How to repurpose one long video into shorts for TikTok, Reels and YouTube Shorts
Find the moments worth clipping in a long video, write the hooks, and fit each clip to TikTok, Instagram Reels and YouTube Shorts.
Platform guides
Social media character limits and media specs for every network in 2026
Caption limits, media counts, video lengths and formats for X, Threads, Bluesky, LinkedIn, Instagram, TikTok, YouTube and Facebook, and how each one counts.
Strategy
How to build a social media content calendar (with a template you can copy)
A practical content calendar for creators, small businesses and teams, with a template, a weekly planning routine, and how many posts to plan per network.